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LSE Fashion Show

“When we do a fashion show, we try to send out a message; we couldn’t do that without the hair and makeup. The whole is equal to the sum of its parts.” (Marc Jacobs)

As Autumn/Winter 2015 and 2016 Fashion Weeks are in full swing from London to Milano and Paris, LSE SU Fashion Society presented its own annual show at LSE (London School of Economics), London. The funds collected were given to the charity organization of LSE (RAG) and the clothes came from some professional designers like Kolchagov Barba, and also from younger stylists, such as Natalie Wilkins who recently graduated from the Central St Martins.

This fashion show was without a doubt a true success. However, I must admit that it was more a consequence of the amazing organization and the prevailing cheerful atmosphere, than the aesthetic of the clothes itself. Even if I, personally, was not entirely convinced by what the models were wearing, I still had a very pleasant and inspiring moment. What is the recipe for such a success?

First, the public was fervent and supportive. People, from students to parents, were clapping in their hands, cheering the models and chatting enthusiastically with their neighbours. We were far from the relatively tense and artificial atmosphere of professional fashion show, where bloggers, stylist and celebrities are competing on who will have the most ground-breaking outfit. LSE show was relatively informal, making the event very convivial and cheerful, where even less fashion-conscious people had their place.

Additionally, the performance given by the models was actually an authentic show, in the true sense of the word. They did not only file one by one but they also marched in couples, playing with the hat or scarf of their partner. One of them even threw a pretzel to the public. It was vivid and never boring, it made people laugh and maybe change one’s opinion about fashion, from a superficial activity to playful experimentation.

Finally, what particularly struck me was the diversity in the physical appearance of the models. On the one hand, the organisers casted ‘properly’ handsome guys and beautiful girls displaying all the commonly accepted standards of beauty. On the other hand, I saw very interesting faces passing before my eyes. Some of the models, particularly among the girls, did not correspond to the image of the ordinary model, they all showed individual beauty. I am convinced that this physical diversity can act in favour of the success of a show, because it somehow breaks the unattainable ideals of what beauty is.

The example of LSE Fashion Show reveals that such popular events involve way more than just presenting new clothes: as it names indicates, a fashion show is a whole stage play which success depends on the combination of multiple, more or less obvious elements, to create an inspiring and delightful moment for the public.

From what I saw, essential features are; an enthusiastic public, a playful show and a lively music. Along with the hidden work of the backstage coordinators, hairdressers, make-up artists, and many others, and you have the recipe of a brilliant fashion show.

 Where the clothes came from: SALT – Natalie Wilkins (recent Central St Martins graduate), Kolchagov Barba, Caviar, Ishka (Singaporean designer), Hardly Ever Worn It, Forever Unique (designer based in London but the company is an Indian family which emigrated).

For more photos, have a look at the Facebook page of the society:

LSE Fashion Society

 

 

 

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