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Kendrick Lamar // Reebok collaboration

Image by Ryan Kenny for Oyster Magazine

Image by Ryan Kenny for Oyster Magazine

In the past Reebok has paired with a number of hip hop artists including Swizz Beatz and Rick Ross, now their newest match is Compton rapper Kendrik Lamar. This collaboration isn’t just one that is going to look good, but it is also a partnership that intends to do good, aiming to keep kids off the street and away from crime.

Along with the new collection Kendrick has released a new video ‘I am’, bringing this vision of celebrated youth potential to life, directed by acclaimed director Anthony Mandler. In a press release, Kendrick said “Reebok has a history of helping kids in the community realise their potential is limitless,” adding, “I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent.”

Kendrick’s capsule collection will be available FW15, keep an eye out for the limited edition ventilator styles.

Below is a link to the video ‘I am’

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