Flat Earth? Robotoids? Clones? B.o.B’s Conspiracy Meltdown Almost Became Promotional Gold.
Prior to yesterday, who was really aware that B.o.B still existed? The Atlanta rapper had a handful of hits a few years ago, a few high level collaborations and, of course, the Year 10, Bluetooth shared banger that was ‘Airplanes’.
But, seemingly, judging by a slew of conspiracy memes posted on his twitter, B.o.B now believes that the ‘Airplanes’ that he rapped about back in 2010 are piloted by pawns in the worldwide flat earth conspiracy. Hopefully he can get Haley Williams back in the studio to sing an updated hook featuring some of this wonderful pseudoscience:
Once you go flat, you never go back
— B.o.B (@bobatl) January 26, 2016
Most would dismiss this as a meltdown brought on by too much alcohol or Actavis, but this can be viewed as a bizarre, but savvy social media move. What B.o.B has done is carve out a niche for himself in a crowded market, by differentiating himself and his social media presence as altogether more interesting than his contemporaries in rap music.
What would you rather have on your timeline? The likes of Fetty Wap retweeting praise, and pushing SoundCloud links with fire emojis? Or B.o.B’s constant stream of poorly formatted memes questioning the Coriolis effect and proclaiming, with double spaces, that there is a secret “W A R O N I N F O R M A T I O N” and, perhaps most brilliantly, responding to a skeptical tweet by detailing how celebrities are “Mark 2 REM driven clones and Synthetic Robotoids”, and urging his followers to “look it up” and “open their third eye”?
There’s no contest, B.o.B is much, much more entertaining.
At the end of his six hour screed, the rap world’s Alex Jones dropped a new song via SoundCloud, which, at the time of writing, sits at 176,000 streams, more than every song on his most recent FIRE mixtape combined. A savvy move indeed.
On ‘Flatline’, he continues his conspiracy schtick, picking a fight with renowned scientist Neil Tyson, and calling out a central tenet of astronomy:
“Heliocentrism, you were the sixth victim
Fuck you and your team, you could sit on the bench with ‘em”
Imagine if, instead of releasing two Meek Mill diss tracks, Drake decided to call out a central scientific law? Gravity? Heat Convection? Following Insane Clown Posse and questioning how magnets work? It’s a trend that demands further expansion, and would be all the more entertaining had B.o.B refrained from mentioning a Holocaust denying author in the next lines of ‘Flatline’:
“Do your research on David Irving
Stalin was way worse than Hitler”
Yeah, B.o.B, you kind of ruined it there, mate. Less of that, and your brand of ludicrous conspiracy rap could really take off. But still, you can’t argue with the social media exposure and the resultant huge spike in SoundCloud streams.